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Top 5 SIP Trunk Reseller mistakes to avoid!


In the modern days, SIP Resellers have to keep an eye on a number of factors for profitable business and in order to become a successful sip trunk reseller. However, the domain of digital business communications is boosting at a fast pace. There are many things to consider for an effective SIP trunk reselling. In addition to this, there are a couple of things that you must avoid, to succeed in sip trunk reselling business, which often get overlooked. Here are 5 don’t for you if you wish to become a successful SIP Trunk Reseller:

  • Selling the Products, Not the Digital Communication Solutions

If you wish to stay in the limelight in the market, focus on the increasing demands of your users and have a strong insight on how your digital communication products can be beneficial for the users. Convince them on how your products can become the Solutions to their common business scenarios. In this way, you’d be selling solutions, not the products.

  • One message for each prospect

Keeping your message too broad for a wide audience is never a good idea. You can have customers from various business backgrounds and a good idea is to cater each set of prospects with a different and specific message. This shall make them interested in your solutions since they get the feel the solutions are customized for them!

  • The wrong number of SIP channels

The demand for digital communications is increasing. SIP Resellers often overlook the increasing need of their customers and end up facing bottleneck issues. A good SIP trunk reseller always has a vision for the increase in SIP channels demand.

  • Ignoring QoS

QoS is an important element which is often ignored. IT is a basic router setting to prioritize voice traffic over data. If not configured correctly, high quality data like video streaming and Voice calls are often affected and results in poor video quality and glitches during calls.  A good SIP Reseller always helps the customers in configuring the QoS on their routers.

  • Overlooking Endpoint Testing

When it comes to communication over the internet, it is always essential to implement end-point security. It is hence important to test each endpoint that the customer plans to implement.

ALSO READ: Tips to retain customer satisfaction with your Sip Trunking Service

MachCloud – A full-fledge platform for digital business communications

MachCloud is Industry-leading digital communications platform where there is a range of solutions that meet your business needs. For Partners, MachCloud offers SIP Trunking and Cloud PBX which make Partners exceed their customer base with best in line offers and profitable margins. For Customers, MachCloud offers MachCloud, Office 365, calling in Teams Solution to cater for the modern day needs of digital communications.

Get on board with MachCloud and boost your SIP Trunking business with a smooth and streamlined experience.

An essential guide to finding the Best SIP Trunk Provider for your Cloud Business


Selecting the right SIP Trunk Provider for your cloud business is not less than a challenge. It becomes a tougher decision to make especially if you entrepreneurs have no previous background knowledge of SIP trunking. Today, we are going to tell you what are the basic factors that you need to take into account sip trunking providerwhile selecting the best SIP Trunk Provider for Business.

Before we dive into the factors that make you decide an SIP trunking provider, it is important that you should know what exactly the responsibilities of a SIP trunking provider are for business. Since businesses have shifted to the cloud, the importance of unified communication has been increased and SIP trunking tops the list of cloud business needs for streamlined cloud business ops. In essence, an SIP Trunk Provider provides your enterprise the ability to use VoIP connected to a private branch exchange (PBX) and a decent Public Switched Telephone Network (PSTN). So, essentially a SIP Provider plays a vital role in the internal and external communications within and outside your organization.

So, what to look for in the best SIP Trunk Provider for your cloud business? Here are 7 essential factors to look for:

  • Unified Cloud Business Communications

    Unified communications provide both Real-Time communication, like Calls and instant messaging, video conferencing and other, and non-Real-Time communication like Email, social media etc. UC is a popular term nowadays and is considered as the backbone of any business organization.

  • Security

    Since cyber-attacks and cyber security needs are both increasing with each passing year, Security is an important factor in taking decisions about SIP Trunk Provider for business. The best SIP Provider will be all time active and try to reduce clients’ risk to communication at all times. In addition to this, they serve to prevent DoS attacks and prevent attacks due to spamming techniques.

  • Reliability

    A decent level of reliability is required in order to continue with a SIP Trunk provider for cloud business. This is another very basic and common requirement for cloud businesses of today. Only those providers are successful and best in market, that have redundant hardware to keep things up at your end while things are down at their end.

  • QoS

    Factor like low latency, less jitter, no packet loss and burstienss play an important role in the overall quality of Service. A good provider always implements the best infrastructure to minimize jitter and improve QoS for better videoconferencing, calls and other communication channels for its clients.

  • Compatibility

    SIP Trunk providers must have equipment installed that is compatible with your PBX technology. In this way, you won’t fall prey to compatibility issues in your unified cloud business solutions.

  • Customer support

    The best SIP trunk providers for business provide after deployment support and also answer your general queries. You may be needing support anytime of the day and an ideal SIP trunk provider has a team of experts that assists customers with their technical issues at any time of the day.

  • SLAs

    Service level agreements (SLAs) have generally no link to the quality of a service a Provider can provide, however, most professional and best in market Providers offer an SLA. Best-of-class Providers also guarantee their customers to provide 99.99% uptime.

MachCloud – the best SIP Trunk Provider for business

MachCloud is a complete service management and communication delivery platform. It provides top of the line unified communication service management including SIP trunking, PSTN, Hosted Voice, Microsoft Skype4B and many more options for your business. With decent pricing and plans for your business, MachCloud is a one size fits all for cloud providers. In addition to this, MachCloud offers Azure services, Dynamics 365 services, Microsoft Office 365 services and excellent customer support services that facilitate your business in cloud business growth.

Get your hands on MachCloud and experience the most streamline unified communication and SIP Trunk experience.

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